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By Sophie Zhu
Fraudsters are adaptive actors who follow the path of least resistance. The goal of fraud-fighting teams is often to make the cost of fraud high enough that attackers go elsewhere. Leveraging Persona’s Mobile SDK raises fraudsters’ costs by requiring identity verification to happen in signal-rich mobile environments. For years, fraud fighters have layered verification checks and risk signals to detect various types of attacks.
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By Sophie Zhu
For years, the dominant threat against remote identity verification was the presentation attack: someone holding a printed photo up to a camera, wearing a mask, or playing a pre-recorded video on a phone screen. The industry responded with increasingly sophisticated anti-spoofing technology and vision-based detection models, and the standards to test their effectiveness followed. But many of today’s most sophisticated fraudsters don’t bother with the camera at all.
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By Andrew Liang
If you're shipping software these days, there's a good chance an agent is in your development workflow. In fact, 84% of software developers say they use AI to write code, open pull requests, and push to production regularly; that number is only expected to grow. Some teams have gone further: they're designing loops, or recurring systems that direct agents continuously, without a human writing a new prompt at each step.
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By Brandon Chen
You've built rigorous identity verification flows. You're running liveness detection, document checks, and behavioral analysis. And when users make it through, you rightfully clear them as trusted. But when users aren’t in a verification flow, you lose insight into the device, network, and behavioral signals that could flag a major risk. Sentinel extends passive signal collection to any moment in the user's life cycle.
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By Jenna Kim
When I joined Persona's Marketplace team as the product manager in August 2025, we had around 25 integrations. Our goal was to make Persona a seamless fit in every customer's stack: easy to get started with and even easier to grow with. Less than a year later, we've tripled the size of our marketplace to include more than 75 integrations. Here's how we've approached our Marketplace strategy this year.
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By Cody Ma
Anthropic released a pre-built KYC Screener agent last month. It runs a four-step workflow on onboarding records to extract structured data from KYC documents, evaluate that data against a firm's KYC rules, screen named parties, and escalate exceptions to a compliance file for human review. The Anthropic template is purpose-built for meeting basic KYC compliance requirements during onboarding, and it lowers the cost of getting it right.
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By Rick Song
We believe trust is earned through demonstration and transparency, not promises. That’s why we worked with Trail of Bits, an independent security firm that has spent years reviewing the code behind widely-used software from cryptography libraries to critical open-source infrastructure. Persona regularly undergoes independent third-party audits across our security, privacy, and product programs.
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By Alex Mentzelopoulos
Across Europe, two major regulatory deadlines are arriving that will reshape the mechanics of identity verification for EU-regulated businesses. By the end of 2026, eIDAS 2.0 will require organizations to accept EUDI Wallets for online services where electronic identification or authentication is necessary. That obligation covers state, regional, and local authorities; bodies governed by public law; and certain private entities that are required to provide public services.
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By Sophie Zhu
On May 22, Brazil’s National Data Protection Agency (ANPD or Agência Nacional de Proteção de Dados) published new draft guidance on age assurance (aferição de idade) mechanisms. The guidance provides companies with their clearest picture yet of how to comply under the Digital ECA. Part of a broader rollout of Brazil’s Digital ECA framework, the guide emphasizes risk-based proportionality and privacy by design (privacidade desde a concepção).
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By Louis DeNicola
Identity verification helps prevent fraud by requiring would-be fraudsters to verify that they are real people and who they say they are. But what about a user who opens an account with their legitimate ID and selfie and then hands the keys to a bad actor? That’s exactly what happens with identity muling, and this type of second-party fraud can be difficult to detect.
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By Persona
In this episode, we're excited to introduce Robin Gandhi, Chief Product Officer at Lithic, the programmable card issuing and processing infrastructure for developers, digital banks, and financial institutions handling billions in annual volume. Robin brings over a decade of deep fintech expertise across product, partnerships, and global operations. Before joining Lithic, he served as CPO at Nium, defining payment strategy across 190+ countries, and held leadership roles at Navan (formerly TripActions) and Adyen, where he scaled global issuing and North American partnerships.
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By Persona
Sophisticated fraudsters are now targeting the recruiting process. Whether it's a "fake" candidate built on synthetic data, an interviewee hiding behind a deepfake, or a candidate getting a friend to take their technical test, hiring teams are facing a fraud crisis.
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By Persona
Sophisticated fraudsters scale systems to increase their ROI. But it’s also a weakness that you can exploit to shut down fraud rings and keep attacks from scaling. In this discussion, fraud experts Nisreen Hussain, Irfan Faizullabhoy, and Ashley Fang show off how pattern and link analysis stop AI-powered fraud, account takeovers, and large fraud rings.
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By Persona
We're starting to see the pendulum swing as customers ask us about detecting fraud that doesn't involve GenAI.
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By Persona
Over 100 behavioral and technical risk signals can be captured in every verification. But knowing which ones to use and combine can be difficult. In this webinar, three fraud and identity practitioners break down how to stack signals to catch synthetic IDs and GenAI-driven fraud without blocking legitimate users.
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By Persona
Academic fraud datasets often lack real-world grounding and miss insights that you can only glean from defending against ongoing adversarial attacks. Just ask Zhaofeng Si, a PhD student in computer science at the University at Buffalo who studies the detection of AI-generated synthetic images. Three weeks ago, he joined Persona for a 12-week internship. Now, he’s working alongside Persona’s research scientists to build a benchmark for selfie fraud.
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By Persona
Sophisticated fraudsters optimize and scale their systems to grow ROI. That's also a weakness you can exploit to shut down fraud rings before attacks scale. Fraud experts Nisreen Hussain, Irfan Faizullabhoy, and Ashley Fang show how pattern and link analysis stops AI-powered fraud, account takeovers, and large fraud rings. In the full webinar.
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By Persona
CVPR 2026 paper overview with research scientist Daniel George, a coauthor of “From Measurement to Mitigation: Quantifying and Reducing Identity Leakage in Image Representation Encoders with Linear Subspace Removal." He discusses some of Persona’s recent research efforts, embeddings, and the paper’s focus. The paper was accepted to the Conference on Computer Vision and Pattern Recognition (CVPR) 2026, a premier conference in computer vision and machine learning.
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By Persona
In this episode, we're excited to introduce Batu Inal, Co-Founder and CTO of Balance, an intelligent treasury platform revolutionizing how enterprises optimize their cash management. Balance provides real-time visibility into cash across all accounts, AI-powered forecasting, and automated insights to help businesses work their money harder. With $50B+ in transactions processed and $2B+ in accounts monitored, the platform serves established organizations including large enterprise businesses.
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By Persona
Fraud today comes in many forms. In our work helping hundreds of companies fight fraud, we've found that the most effective ones take a holistic approach: they analyze multiple user signals, they look at population-level trends, and they actively segment their users. If you're interested in supercharging your fraud-fighting strategy, this asset is for you. In it, we list our top 50 signals for identifying fraud. Add them to your arsenal, fill in gaps, or just learn how fraudsters are working.
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By Persona
As the holiday season approaches, fraudsters target e-commerce and marketplace platforms with increased zeal. Arm your business against rising fraud threats with practical, proactive strategies. Enroll in our free four-part email course to learn how to.
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By Persona
Regulations are everywhere. And they're multiplying. There are regulations around industries, geographies, types of data, user populations, and more. What's a well-meaning identity professional to do? Worry no more. This guide is here to walk you through the terrifying landscape of regulations and compliance. It gives you key background information, talks about what teams might be inclined to do-but absolutely shouldn't, and lays out a ton of actionable strategies for building a long-term compliance strategy.
- July 2026 (5)
- June 2026 (14)
- May 2026 (12)
- April 2026 (8)
- March 2026 (9)
- February 2026 (7)
- January 2026 (5)
- December 2025 (3)
- November 2025 (6)
- June 2025 (2)
- March 2025 (1)
- January 2025 (1)
- November 2024 (11)
- October 2024 (3)
- September 2024 (1)
- April 2024 (4)
- March 2024 (4)
- December 2023 (2)
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure.
Choose the building blocks you need to collect, verify, understand, and orchestrate your customers’ identities for any use case.
Tackle your biggest identity challenges, painlessly:
- Convert more users: Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
- Identify more fraudsters: Make better decisions by consolidating risk signals from both Persona and third parties in one place. Streamline fraud investigations with a custom hub and intuitive link analysis.
- Orchestrate user identity: Automate all your identity processes within Persona. Follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
- Securely control and manage PII: Securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.
Humanizing online identity.