Selling To CISOs, What Vendors Keep Getting Wrong

This episode breaks down why so many sales approaches fail with CISOs, from lazy research and scripted persistence to tone deaf messaging and zero trust building. It also shows what works better, active listening, free value, real relationships and outreach that respects how security leaders think and buy. #razorwirepodcast #cybersecurity #ciso #salesstrategy #relationshipbuilding
⸻

For more information about us or if you have any questions you would like us to discuss email podcast@razorthorn.com.
If you need consultation, visit (https://www.razorthorn.com). We give our clients a personalised, integrated approach to information security, driven by our belief in quality and discretion.

⸻

Follow us online:
LinkedIn: (https://www.linkedin.com/company/razorthorn-security)
YouTube: (https://www.youtube.com/c/RazorthornSecurity)
TikTok: (https://www.tiktok.com/@razorwire.podcast)
Instagram: (https://www.instagram.com/razorwire.podcast)
X: (https://x.com/RazorThornLTD)
Website: (https://www.razorthorn.com)