How Digital Fingerprinting Tracks, Identifies & Affects Us
At one time, the internet was seen as a place where users could remain anonymous: they could scroll from the privacy of their screen. Today, we know that’s no longer the case. In an attempt to sell more products, and create a personalized digital experience, tech firms, companies and advertisers track and analyze each user across the digital landscape. Privacy is still important to users: 90% of individuals in a recent global survey said online privacy was important to them.