Cybersecurity Sessions recap: Artificial Engagement and Ad Fraud
In a recent episode of the Cybersecurity Sessions podcast, Netacea CTO Andy Still quizzed Beacon CTO Stewart Boutcher about ‘artificial engagement’, a term Stewart has championed as a member of the Data and Marketing Association North Council. Artificial engagement refers to fake clicks and impressions generated by bots on ad networks, costing marketeers huge chunks of their digital advertising budgets.