Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

Cybersecurity vendors are struggling to get the attention of CISOs, and having a good product isn't necessarily enough. In this Razorwire Raw, James Rees looks at why traditional cybersecurity sales and marketing tactics are increasingly ineffective, particularly for newer vendors building products for AI security, and what vendors need to understand about the people they're trying to reach.

Cybersecurity communication skills matter when you need people across an organisation to engage with security rather than avoid it. Trust, empathy and translating risk help security teams become useful advisers instead of people who arrive quoting policies and saying no.

Your employees have already adopted AI. The question is whether your organization knows where, how, and with which data. While many companies are encouraging AI innovation, a new security challenge is emerging in parallel: Shadow AI. Employees are connecting AI tools faster than security teams can evaluate them, moving sensitive data into unmanaged applications, and creating blind spots that traditional security controls were never designed to see. Even organizations with mature AI strategies are discovering that sanctioned AI is only part of the story.

Attackers can bypass MFA through stolen sessions, phishing, and MFA fatigue.