Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

Exploring the Digital Marketing Landscape in 2023: The New and Emerging Trends

As we navigate the transformative realm of 2023, digital marketing continues to evolve at an unparalleled pace, impacting how brands connect with consumers and drive business growth. The winds of change continue to steer digital marketing towards new territories, thanks to AI advancements, deeper personalization, and a more pronounced focus on ethics and sustainability. In this article, we delve into the new and emerging trends that are shaping digital marketing this year.

CyberArk Global CIO on Balancing AI Opportunities and Risks

Generative artificial intelligence (AI) has officially arrived at the enterprise and is poised to disrupt everything from customer-facing applications and services to back-end data and infrastructure to workforce engagement and empowerment. Cyberattackers also stand to benefit: 93% of security decision makers expect AI-enabled threats to affect their organization in 2023, with AI-powered malware cited as the No. 1 concern.

Transforming Uncertainty into Certainty: Introducing Rubrik AI-Powered Cyber Recovery

Today, cyberattacks pose the most significant threat to an organization’s data. The Spring 2023 Rubrik Zero Labs report, based on research from over 1,600 IT and Security professionals, revealed that 99% of IT and security leaders were informed of at least one attack in their own environment in 2022.

Security Researchers Share Insights on Black Hat 2023 Topics and Trends

Shocking to no one: Artificial Intelligence (AI) was a huge topic at Black Hat USA 2023, but what did we learn about it? With no shortage of talks on it, there are many insights to take into account. We asked highly skilled Software Security Researchers who attended both Black Hat and DEFCON to weigh-in on the most insightful moments, particularly related to AI. Here’s what we found.

Discover The Best AI Tools: Best Practices To Use It Safely

AI tools have become increasingly popular in various industries as businesses recognize their potential to revolutionize processes and drive innovation. These tools leverage advanced algorithms and machine learning techniques to automate tasks, analyze vast amounts of data, and generate valuable insights. In 2022, around 35% of businesses worldwide used AI tools and 61% of employees say AI helps to improve their work productivity.

AI Automation Can Help, But Not Replace

Discover the symbiotic relationship between AI and human roles in business. While automation has its place, it doesn't supplant human presence. AI augments tasks, and you won't be replaced by AI but rather by someone empowered by it. Even small businesses face challenges affording AI integration. A real-world example from a solicitor's office sheds light on the reality for small to medium-sized businesses. Join the conversation about the delicate balance between technology and human touch in the modern business landscape.

Enhancing Code Security with Generative AI: Using Veracode Fix to Secure Code Generated by ChatGPT

Artificial Intelligence (AI) and companion coding can help developers write software faster than ever. However, as companies look to adopt AI-powered companion coding, they must be aware of the strengths and limitations of different approaches – especially regarding code security. Watch this 4-minute video to see a developer generate insecure code with ChatGPT, find the flaw with static analysis, and secure it with Veracode Fix to quickly develop a function without writing any code.

AI can crack your passwords. Here's how Keeper can help.

As AI becomes more advanced, it’s important to consider all the ways AI can be used maliciously by cybercriminals, especially when it comes to cracking passwords. While AI password-cracking techniques aren’t new, they’re becoming more sophisticated and posing a serious threat to your sensitive data. Thankfully, password managers like Keeper Security exist and can help you stay safe from AI-password threats.