Brand Impersonation is moving into the App Store
Apple's 2025 App Store Transparency Report states that the company blocked over $2.2 billion in fraudulent transactions and removed roughly 59,000 apps for bait-and-switch tactics: publishing one thing to gain approval, then swapping in something else once the app goes live. The year before, fraud accounted for 38,315 of Apple's 82,509 total app removals, roughly 46%, making it the second-largest removal category that year. Google's numbers point in the same direction.